• Restore Columbia Turnpike to its natural position as East Greenbush’s Main Street. 
• Use land use and site design strategies to create a unique and identifiable character for each of the transect zones identified by the 2014 Corridor Plan and Design Guidelines. 
• Achieve a high quality built environment that enhances the special attributes of the corridor and supports the planning vision expressed in the Town’s Master Plan. 
• Attract new investment and stimulate commercial development while enhancing the attractiveness of the landscape, creating a pedestrian-friendly environment, and establishing an identity for Columbia Turnpike. 
• Establish a balance in consumer and vehicular traffic between Route 4 and Columbia Turnpike through revitalization efforts.

Revitalization of Columbia Turnpike

• Goals
• Implementation